How to Write an Email Campaign That Converts Prospects Into Buyers

Here’s the thing: if your email campaign doesn’t have the RIGHT 3 types of emails in it, and in the RIGHT order, you are leaving sales on the table – in fact, you may not be making even 10% of the sales you SHOULD be.

People just aren’t buying from your sales page the first time they come to your website, they must receive email to build the trust necessary to buy from you.

Profitable marketers have 15-30 emails of the RIGHT emails in the RIGHT order queued up in an email campaign to get people to buy within the first 15-30 days on their list.

And if you aren’t sending out the right emails to your subscribers the first 15-30 days they are on your list, you aren’t making the sales you could be.

And if your competitors ARE sending out the right emails in the right order – that may be a big reason why your competitors are making sales and you are not.

Anyhow, I have recorded a 45 minute video teaching you the emails that must be in your campaign if you want to make the most sales:

I hope this gives you clarity to your marketing!

www.SucceedWithSean.com/emailtoolbox

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Top 6 Mistakes of Beginner Internet Marketers

1) Trying to learn too much too fast, without applying what you learn.

It is easy to spend time reading and studying online, learning everything you can about internet marketing, and overloading your mind. When you begin to market, you are overwhelmed with the choices. Correction: Purchase one (1) book geared towards beginners and do everything it says to do, no matter how much sense it doesn’t make. Don’t cut any corners or leave anything out because it doesn’t seem logical. Just follow the steps, and once you have done that, you will have two things: 1) A internet foundation on which to build and 2) A basic understanding of how the internet works, from first hand knowledge.

2) Failing to simply get started with marketing.

When you first begin a task, for example, list building, you do not know exactly how to do it. And unless you learn the exact steps from someone who has done it, you will not know exactly what to do until you begin. Don’t know where to begin? Just start somewhere, in the middle, wherever. Once you have one piece of the pie, so to speak, you can build from there. But if you have nothing and start nothing, you will never have an online business.

3) Refusal to purchase products.

Some of you probably quit reading right then. That’s OK, they aren’t serious anyhow. And no, I’m not selling anything. You can always send me a donation via paypal (Just kidding!). Do you want to spend 1000 hours figuring it out or would you rather spend $100 and read it in a few hours? That should be a no brainer. Buy the manual. Worried it isn’t worth the PDF its uploaded into? Make sure there is a guarantee. By the way, don’t ask for a refund if you haven’t tried out the program and found it doesn’t work. Don’t just look at it and think it is too complicated, and decide you don’t want to market. Guess what? It is complicated. If it were easy, everybody would be working full time online. But its not. A few people get rich. The rest complain that it is too complicated. Go figure.

4) Refusal to buy tools and resources.

You may think that free traffic is free. But it is not. If it takes you 40 hours a week to generate 400 visitors to your site, you are wasting your time. Spend $100 a week and save yourself the time. If you are dead broke and cannot afford to buy traffic or advertise to get it, you must commit to reinvesting every penny you make back into advertising. So when you get 400 visitors from hard work and you make $100, invest that in next week’s traffic. Until you are making your monthly goal online, you cannot take money out, you must reinvest it.

5) Failing to trust.

This one probably gets me some flack. But that’s OK. I asked my list a few days ago what their biggest problems in internet marketing are. Some of my top responses were not knowing where to start and, get this, not knowing who to trust. My advice is this. Do everything in groups of 5. Buy 5 sources of traffic. Subscribe to 5 newsletters. Buy 5 manuals. The 1 or maybe 2 that are worthless you will figure out in a hurry. But you will know what traffic is good, which newsletters to promote, and where to buy the next manual. If you do nothing and are locked up in fear, you might as well just get offline. You see, the internet IS a scary place because you cannot shake hands as you do offline—but that is why it rewards those richly who take risks and win those risks. And you will lose a few. Remember, the most successful people in the world fail far more than the least successful. It is because they are willing to fail that they succeed.

6) Failure to track everything they do. If you do not track, you will never know what works. Everybody says their traffic is good, their list builder is the best, their web page is the best, their headline works the best. But if you do not test, you do not know. And if you do not know, you will surely fail. You will fail if you do not track. How to do it? Buy an adtracker. Or create multiple coded web pages. Or set up multiple auto responders in your auto responder account. But do something. Tracking is the difference between breaking even or losing money and making money.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

Top 5 Mistakes List Builders Make

1) Not building to a niche

When you are building a list, the more general your list demographics, the more difficult it is to sell to the list (and isn’t that your purpose?). For example, if you build a list of animal lovers, that might include pet owners, environmental activists, nature walkers, and people who just enjoy watching animal movies. So when you try to mail this list what do you mail? Anything you mail will not be a strong fit for the entire list, only for one segment of the list. Correction to mistake: Tightly target your list or create multiple lists, one for each category of animal lovers.

2) Not creating a relationship with your list

It is easy when you first begin building a list to think more about building a list and driving traffic to the list than to be thinking about the people on the list. If you subscribe people to this list, but do not mail them after the confirmation email for two months, when you do mail them they do not know who you are and are likely to unsubscribe. Correction: immediately begin to build a relationship via email with your list, even if you only have 5 on your list.

3) Mailing your list rather than the people on the list

Think about when you receive an email. If the email reads, ‘Sean, I’d like to share something with you today’ are you more or less likely to read it than one that reads, ‘To all my newsletter subscribers, I’d like to share something with you’? You must treat your list like it is a group of friends, not a list of email addresses.

4) Trying to sell all the time.

We all know you are in business. That is what your signature line is for. When you simply try to sell hard in every email, you will get unsubscribes, and the ones that don’t unsubscribe aren’t reading your emails anyhow. Correction: Give your subscribers useful information in your emails. You can occasionally send a recommendation to a product you personally use or know will be useful to your readers, but do it sparingly.

5) Not communicating with your list. Find out what they want to hear about. Ask questions. Send your list a survey. Ask them what are their top five questions for the niche they are in. Then when they answer the survey, be sure to answer all the questions in the next few emails.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

Autoresponders – How to Make Autoresponders Work for You

You have been told an autoresponder is necessary to create long-term viable business on the internet.

But why?

An autoresponder campaign is probably the single biggest differentiating factor between the success of the big boys (and big girls) in internet marketing.

An autoresponder allows you to remind your visitors and send them back to your web sites again and again and again. If a visitor makes it to your web site and does not buy from you, if he or she does not become a part of your autoresponder campaign, you have likely lost him or her forever. Forever. Unless you pay for the click again. And by the way, just because you aren’t paying Google AdWords for the clicks, you are still paying. You pay when you write the article and it takes you 20 minutes of your time. You pay when you send out a JV mailing. You pay when you advertise in an ezine. You pay.

So make the most of your visitors. Give them an irresistible offer to opt in to your email list. Then give them irresistible information repeatedly so they will not dare leave your mailing list. Give them the best, they will never leave you. Send them junk, you give them to someone else. You choose.

Send them quality emails. Recommend only the best products. Send them freebies from time to time. Court them. Win them for life. Autoresponders rule.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.