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Email list building is one of the most critical components of a modern internet marketing money making campaign. You can either choose to average a 1% conversion rate on your web site, with a one time hit from a visitor, or you can achieve a 2-5% conversion every single month from your opt in email list. In just one month, that is a 200-500% increase in sales per visitor. Compound that monthly and now you see the difference.

So how do you do it?

1) You must use a squeeze page to gather subscribers. If you send visitors to your main web page and put a hover or flyin opt in box on the page, you may convert 10-15% of your visitors to subscribers. If you use a squeeze page, you should be able to convert 40-60% into subscribers, depending on the traffic source and the strength of your offer.

2) You must send massive traffic to your squeeze page. Traffic will not find you on its own. You must drive targeted traffic to your web site.

3) You must load their mailbox with value. If you do not give them value, they will opt out. Send them free gifts that genuinely have no obligation. Send them useful information. It has been said that a headline gets the email opened. I disagree. My email address gets the email opened. My subscribers see my email address in the from column and they know they want to open my email. Why? Because I deliver massive value in my emails. I regularly get thank you emails from my subscribers.

4) You must build a relationship with your subscribers. Ask and answer questions. If someone writes you an email with a question about how to do something, do not send him a link to a product he can buy. Send him the answer. He will buy from you later.

5) You must keep in touch with your subscribers. Mail at least once per week. If you go on vacation, find a way to send an email from Hawaii every week. If you do not, they will have forgotten who you are when you come back.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

Forums. What are forums? Online forums? An online forum is an internet community that gathers to discuss, ask questions, provide answers, network, and generally support fellow community members in a given niche.

So how do you use forums to drive traffic to your sites?

Do what I do. Follow these steps:

1) Join every forum that has traffic and members and is related to your niche.

2) Go into the profile area of each forum and create a forum signature for yourself. Just your name and main web page. Nothing more. No sales pitch. Nothing.

3) Go into the introductions section and introduce yourself. Something like this: Hi, my name is Sean Mize. I am a newbie at ______ and am interested in sharing in your community.

4) Log out and come back tomorrow.

5) Tomorrow begin to surf through the posts, answering any posts that you see that ask questions about which you know the answers. If you have a question yourself, ask it.

6) Do this everyday for one hour and you will be amazed at the traffic you will generate in a month or so.

Note: Because it is a community, the clicks will not start the very first day, except for curious people. The real traffic happens after you become a fixture, one they can trust.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

This is critical. You must become an expert in your area of—that’s right–expertise. Learn everything you can. Ask questions. Find out answers. No matter how good your product is, if the potential consumers of your product do not know that you are an expert, they will not buy your product.

You must learn everything you can about your field, and be willing to share it with others. Let others see that you are the expert. Write articles. Participate in online forums. Ask questions. Answer questions. If you do not know the answer to something someone asks, go find the answer. Give them solid information.

How do you learn enough to be an expert?

First, seek out all the free and public domain information that is available online.

Second, go to your local offline library and check out 10-15 books on your topic. Read them—the first few, read completely. For the rest of them, read the chapters on information not covered in the first few books.

Third, buy information online to fill in your gaps.

You see, to be perceived as an expert, you really need to be one. You cannot just answer their questions and be an expert. People can see if you are a genuine expert or if you just have some specialized information. And the only way for them to see you as a genuine expert is to be one. When you are a genuine expert, it is obvious in your speech, your tone of voice, and it is evident in your writing.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

The nice thing about list building is that you can start wherever you are, you can start at o names or 1000 names and build from there. Your list can grow slowly or quickly. You can start out working one hour a day, and add 3 names per day and have 100 names by the end of the month. And you should make 50 dollars that month. The next month you do the same—add 3 per day, and at the end of the month, you have 200 names, and you should have made 100 dollars that month.

Maybe once you get started, and you make your first 50 dollars, you get excited and decide to spend 4 hours a day and do whatever it takes to get to 20 names per day or 100 names per day and make the money happen faster.

But you can do it at your own pace, and the work you have already done in the past adds to your future income.

Remember, the money you make on your list is monthly, not one time. As long as you nourish your list, you continue to earn money off it month after month.

In effect, there is an exponential growth to your income. Imagine the first month you add 100 names to your list—your income is around 50 dollars. If you continue doing the same amount of work, whatever is necessary to get 100 names per month, by the end of the 12th month you have 1200 names and a 600 dollar per month income. Keep in mind, though, you are doing exactly the same amount of monthly work as you were doing to make 50 dollars the first month. Imagine if you add 1000 names per month to your list. Or 10, as some marketers are doing.

You see, that is what excites me the most about the online world. Everyone is equal, online. It doesn’t matter what neighborhood you live in, how good your English is, or how big your storefront. Everyone is equal.

Everyone can advertise in the same places, reach the same prospects, and send them the same information. The only limiting factor online is knowledge–knowing exactly what to do and how to do it to make money. But once you know that, you can do the same things the experts and the online millionaires do.

What was most exciting to me, was that once I had built my first profitable list (and I was profitable before I had 200 names on my list), I immediately recognized that there were going to be two keys to my success.

The first key–do everything possible to get as many names on my list as quickly as possible.

The second key–test every letter I send out for maximum profitability.

And that is exactly what I have done. I am building lists quickly and easily. And I am testing everything I do.

And in this manual, I am going to show you, step by step, exactly what to do to duplicate what I am doing to make money building lists. I am going to show you how to do both keys. I am going to show you how to build lists fast, and I am going to show you how to get those lists to make you money.

I have included my very own, tested auto responder scripts. All you have to do is change my signature line and the links that are in the emails. They are available to you in copy and paste format. Although they are included in this PDF version of the manual, when you purchase this, you should have also received the emails in both Microsoft Word and Notepad formula. Either of those will allow you to copy and paste the email sequences for your own use.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

Ebooks – How Important is it to Write Your Own eBook

Ebooks. Is writing your own ebook important? Maybe I am a little jaded, after having written 4 ebooks in the last 10 months, and several ereports and a few ecourses.

So I naturally think that writing ebooks is important. Actually, I think that writing anything that gets published is important, ebooks, articles, reports, courses, anything.

When I get an email from someone who has read something of mine and they mention that they have seen my name a few times before in a few different sources, what do I know? I know that this person and everyone else who has seen my name around — and I have only been online for 10 months — feels a deeper connection with me than if they have never seen my name.

Think about it. Are you more likely to do business with Mike Filsaime, Yanik Silver, Sean Mize, or Joe Nobody? Name recognition is important. Focus on getting name recognition.

One great way to do it is to write your own ebooks. Write a free one first and give it away. Give it away everywhere. Write articles. Give them away. Then write a book. Don’t give it away. Load it with information. Load it with $500 worth of information, then give it away for $50. Always over deliver.

Become name-recognized for over delivering in your niche. Over deliver in every ebook, every article, every report.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast

Write Articles to Position Yourself as an Expert (And Gain Traffic at the Same Time)

Writing articles is an incredibly effective method of creating the expert attitude. You see, when you write about what you know, you begin to develop an attitude that simply indicates you know what you are talking about.

No matter how well you know something, if you write about it, you become smoother. If you have written articles for awhile, you will be able to crank out return letters and posts to forums much faster, because you are writing something you feel comfortable writing about. And the only way you can do that is to write a lot.

Start with areas you fully understand. Possibly your first 25 articles will be on the basics of your topic. Just write what you know. After the first 25 or so articles, then begin to go in more depth. Once you have covered all the basics, you can go deep.

Do not feel as though you need to cover every detail in your article. You see, when someone is reading your articles, they may not have the time to read a small book–so keep it short and to the point. If the reader wants to learn more, they can contact you.

This allows you to simultaneously develop contacts as your are establishing yourself as an expert. After you have written 100+ articles, you will not only be perceived as an expert, but you will also have created some good contacts.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

Traffic building. What is it all about? We are told we have to traffic build. We must get traffic in order to build a list, in order to sell our products.

But why don’t we just buy a million visitors a month? That would certainly be the easiest way, wouldn’t it?

But you and I know better. For our traffic to be worthwhile, it must be personal. It must be targeted. And we must target out landing pages to our traffic sources.

So what are my top 4 traffic building techniques?

4) Google Adwords. I have a love-hate relationship with Google Adwords. I hate the fact that my conversion rate on AdWords visitors is less than 25% of my conversion rate everywhere else, on average. I love the fact that I can get as many as 1000 visitors per day from Adwords, so I can test opt in script and sales pages quickly and easily. Advice: Never spend more on AdWords than you can afford to lose, at least until you get good at it and have consistent results. Buy a good book on AdWords and learn everything you can and test everything you do.

3) Ezine advertising. I like ezine advertising. Why? If someone opts into your list from an ezine ad, what do you know about them? You know they read their emails. You know they click through links in their emails. You know they do not unsubscribe. In short, they are everything you want in a subscriber.

2) Other people’s lists. And no, I don’t mean stealing or buying or anything like that. I mean an endorsed mailing. That is where you have someone else who has a list, mail an offer to their list that offers some incentive for their subscribers to opt in to your list. It may be a free report or a free product. It may be useful information that you can offer them. You can either pay the list owner or swap mailings with them. For example, you mail an offer for them, and they mail an offer for you.

1) Article writing. This may well be one of the hardest forms of traffic generation because of the time involved. You cannot just write a check or use paypal to write your articles. You literally have to sit down for a hour a day and write articles. And for some of you, it may not be easy to write. But let me ask you this. If you were to write for one hour a day for a month, do you think it will be harder or easier at the end of one month to write articles? Of course it will be easier. Just do it. Write for one hour every day.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

When I first became involved in online marketing, I found there was plenty of information online to tell me the types of things I needed to do to make money. I found many different types of get-rich-quick schemes, pyramid arrangements, and other worthless scams. I became inundated with information, most of it just enough to tell me the big picture, but not quite detailed enough that I could go out and duplicate everything and make money.

So I did what perhaps you are doing now. I tried a few things, saw what really worked, what didn’t work, and began to make changes. I started building lists–but I built them wrong.

Yes–that is right. I built them wrong. You see, effective list-building is not just about compiling a list of names, and emailing them some information every other day with your link. It is about developing a relationship with them, one that inspires trust and respect.

But back to my story. I built a couple of lists, but I built them wrong, so I was not able to effectively monetize them. I made a little money, but nothing like I believed the experts were doing. And I really believed one thing—some people were making a killing online, while most people were losing money.

One thing about me, I believe in numbers. I’m a statistics person. I believe that if I do one thing one way one thousand times, and a certain result occurs, for example, someone buys 4 times, then on average, every time I do the same thing one thousand times I will get, on average the same result. So if some people online have lists with a few hundred thousand names, and are averaging 50 cents per month in income off that list, then I should be able to also develop lists with names that generate me 50 cents per month income. And so should you.

But the key is that you have to do the right things to get to that point. It won’t just happen. You have to know exactly what to do, how to do it, when to do it, and then get out there and do it.

That is what this training manual is about. It will show you, step by step, exactly what to do to make money building a list.

And I can tell you this. You can make money the very first month with your list, if you do things right.

And that is what this manual will do for you. Show you the exact steps to take, one at a time, to make that happen for you. You can begin testing and duplicating my results the very first month.

The size of the list shouldn’t matter. Whether you have 100 names or 1000 names or 10,000 names, you should be able to squeeze 50 cents per month out of each name on your list.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

Product creation. The term itself sounds scary. And I guess rightly so. I have seen $47 ebooks with less information than in my free ebooks or my $9.77 version. So for some, product creation is a nightmare.

But product creation does not need to be scary or a nightmare. With the right guidance, product creation should be a breeze. Now, I certainly will not be able to give you everything you need to know about product creation in the next 300 words. But I do believe I can take the fear out of product creation.

Start here. Decide what you want to create. What is your niche market? Who is your customer? What product do they need more than anything else? What information do they need that no one else has systematically organized?

Once you know what information is needed, you can determine the medium of distribution. Is it conducive to writing a book? Or would it be easier to talk about it (create a CD)? Or is it something that needs to be shown hands-on (DVD or video)?

Follow these steps to product creation:

1) Create an outline of everything you need to share to give the customer all the information they need.

2) Divide your main topics into subtopics–for example if you created 10 topics in 1) above, then create 5 ideas for each topic. Now you have 50 ideas. These topics will be your chapters and the ideas will be sub chapters. If you are creating video or CD, the topics will be individual files or video clips and the ideas will be each of the items you cover in the CD, video, or DVD.

3) Begin to write or record. If you are writing a book, simply choose to write for one hour a day. Just write one idea at a time and do not become too concerned with how well the ideas flow together. If you are doing a CD, video, or DVD, you will need to make good notes first (it is best not to write the entire script out or it will sound stiff when you read it) and then take one hour a day to record. The first few hours of your recording will probably sound pretty bad. That is OK. Simply listen to it (or watch it) and make the necessary adjustments the next day.

4) Once you have all the parts written or recorded, edit and/or proofread them.

5) Create a nice package for your products, create a web page and sales page, and begin selling your new product creation.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.

First with some background. Why build a list or lists? Over the course of the last ten years, people have developed products to sell online and have created fortunes targeting the right people to who to sell. By creating a product and an exciting sales page, one could drive visitors to the sales page, convert a percentage of them, and make money.

With the advent of high-speed internet, the average surfer moves through sites much faster, decreasing the conversion rate of the sales pages for first-time visitors. Even in the traditional sales world, experts tell us that it takes a potential buyer from 7 to 10 exposures to the product before they purchase.

So how do we duplicate that online? Obviously one method would be to continue to drive surfers to our sites, hoping that once they have seen our ad enough times, they will eventually purchase. However, we generally pay a price for each visitor that comes to our web site.

So what if we were to capture the name and email address of each of our visitors, and then send them a friendly reminder to re-visit our site, perhaps once every few days, thus giving them the chance to visit our site 7-10 and make the purchase?

So that is exactly what we do. We design our web sites in such a fashion that visitors are compelled to give us the needed information, and we begin to develop a relationship with them. Every few days we email them an informative letter, giving them another compelling reason to revisit our site.

By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training

Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.